$5,393 of ads. $437,890 of caravans out the gate.

Grovetown Caravans sells caravans and motorhomes from a yard in Blenheim. Before February 2026 almost everything sold to people who drove past. 2 February to 24 July 2026, the online channel became about ~40% of the whole dealership.

Ad spend: $5,393
Delivered revenue: $437,89020 units handed over
Including in progress: $550,4804 more under way at the cut-off
Ads per unit sold: ~$270

The chain, with real numbers

Half a million impressions, twenty caravans.

ImpressionsTimes the ads were on a screen.
499,000
People reachedIndividual people, not repeats.
86,000+
Clicks to stockWent and looked at a caravan.
24,000+
Conversations startedOpened a message. $1.28 each.
3,886
Leads capturedLeft a name and number. From $5.80 each.
330+
Units deliveredSold and handed over. ~$270 of ads each.
20

Bar lengths are logarithmic. The real drop from half a million impressions to twenty deliveries is too steep to draw straight, and a funnel graphic that flattered it would be a picture rather than a measurement.

What was actually done

The whole online sales channel, run as one job rather than as an advertising service bolted onto a business: Meta advertising managed weekly, stock listed and presented online and connected to the website, and the enquiry flow wired to where somebody would actually see it.

Three campaigns doing different work. An always-on campaign whose only goal is starting Messenger conversations. A lead-form campaign for the premium units, where a buyer will happily leave details for a spec sheet. A traffic campaign pushing people at specific stock on the website.

Why it worked

Conversations, not clicks

The main campaign optimises for started conversations rather than visits. Somebody who messages about a specific caravan is most of the way to a yard visit. 3,886 of them at $1.28 each is not an audience, it is a queue of buyers arriving every week.

The whole channel, not just the ads

Ads, listings, website and enquiry handling run by one operator as one system. When a unit lands in the yard it is online the same week, which sounds administrative and is most of the advantage.

Nothing hidden

The dealer owns the ad account and pays Meta directly, so every advertising dollar is visible and none of it is buried inside a fee. Flat monthly management, no commission, nothing tied up.

What it sold

Headline units the channel put in front of buyers who found them online:

$105,000 · Bailey Advance motorhome
$66,500 · Revolution 600
$62,500 · Buccaneer Cruiser
$54,500 · Swift Sprite Major

It also cleared slow stock that walk-in traffic never touched, including clearance units under $5,000. That is the quieter half of the result and the one the dealer notices in the yard.

Where these numbers come from. Advertising figures are from the live Meta ad account. Sales figures are from the dealer’s own sales register, not from ad-platform attribution. Delivered revenue and revenue including deals still in progress are reported separately because they are different things. Pulled to 24 July 2026.

What this does not claim

A caravan dealership sells units worth tens of thousands of dollars, which is why a $270 advertising cost per sale works. The same approach on a business with a $90 job would need completely different arithmetic, and if that is your situation the honest answer is to work out the arithmetic first rather than run the same playbook.

This is one client over six months. It is presented because it is real and because it is the only set of numbers on this site, not because it is a forecast for anybody else.

What would the arithmetic be for you?

The Acquisition Review works it out against your actual numbers before anybody suggests spending anything.

Get the free Acquisition Review

Part of C.E.A Smith

One company. A specialist for each problem.

C.E.A Smith is Richard Smith, working from Blenheim, Marlborough, New Zealand. Each part of the business has its own home so you get the specialist, not a menu.

Built by C.E.A Smith